Piel Law Office

Branding | Web design | Content Strategy
September 30, 2019

Walter A. Piel Jr. prides himself in being the people's advocate. He presents himself as a person who just so happens to be a lawyer. Walter is personable, straightforward, and has fighting for his clients for over two decades. Piel Law Office focuses on cases involving DUIs, criminal, and traffic violations in the state of Wisconsin.

The goal of the project was to create an identity that aligns with Walter's values. The wordmark was created with very straightforward, robust, and trustworthy typography. A red line strikes through the wordmark representing a law firm that aggressively protects its clients and does not follow the status quo set by the industry. Piel Law Office are people who fight for the people they represent.

The website is in its development stage. However, Piel Law Office are pleased with their new image and look forward to sharing their new brand with their customers and prospects.